The Haven is an occupational wellness brand that helps the anxious mind find its calm amidst the high-stress environment found in the common workplace. Paired with the slogan "Helping you thrive at work and in life", The Haven encourages breathing practices, meditation, movement and mantra for re-centering of the body and mind. This brand prioritizes mental and physical wellness as a lifestyle, hosts Movement and Meditation classes, and has a wealth of guided meditation audio files online for accessibility anytime.
Final Deliverables
Primary Logo
Alternate Logos
Brand Guide
Mantra Cards
Merchandise
Social Media Content
Stickers
Design Process
The Haven's Brand Pillars are as follows: Peaceful, Quality, Simple, Natural Scenic, Authentic. The logo design reflects the brand pillars and is a nod toward shelter and safety. The logo's abstract and simple qualities leave room for interpretation, as this brand is designed to reflect the unique safety and comfort needs of each unique individual that interact with the brand. The logotype is written out in Open Baskerville and edited to highlight the elegance of each individual character. The tapered ends of the arch over the type reflect the elegance and peace found in a water droplet that creates a ripple effect in a body of water. The following images are documentation of the design process for the primary and secondary logos for The Haven.
